Yesterday I found myself chatting with a local Kansas City VC Attorney and he shared some personal experiences that really shared a few challenges Entrepreneurs face when seeking Venture Capital Partnerships. These insider secrets and failures really snapped a few things into perspective. The VC’s must be very selective and use strategic selections to keep and sort the deal flow that is not a waste of time.

If you really think about it? Venture Capitalists are bombarded with so much junk? Often real opportunities must be challenged and sorted. And the only way to accurately find the real opportunities? Is to create impossible standards and a crucible of challenges. The following is common things Venture Capitalists say to Entrepreneurs who are seeking Capital Partnerships or Investments.

Investor, Partner, or Venture Capitalists

Are you seeking a Partner or Money Investor? Is a question VC’s will likely directly ask you. However if you don’t know what your seeking? Your going to end up disappointed and likely roadkill. Fair warning. When a VC say’s they are Value investors? That means they like to fix things and make money.

However some will add money and other things like connections, guidance for improving operations and more. Some just give you money and say go get busy without guidance or mission support.

Did you catch my last Article and Post on “How Entrepreneurs Stay Safe When Investors Invest?” Read this article before accepting investment money from anyone. Back on topic an Back to business.

Often times when your in the Boardroom with a VC you should already know what you want, how much money your asking for and a laundry list of other details. If your there and unprepared? It’s likely your going to be disappointed like I shared earlier and roadkill. You should always be prepared and have a battle plan that is at least 6 months out.

Impossible Odds and Certain Rejection

2. Thank you for coming in and presenting your vision and business. However my partners just won’t let us move forward right now. (They say this because you weren’t convincing or exciting. They were just curious.)

How to handle this?

I would Thank them for your time. And leave. All things considered? Your going to face lots of rejection. Thousands of people who reject you and your business vision. However it’s likely you will work for face to face meet for over a year. And when you get in that boardroom with a Investment Committee? It was all for nothing. You fail and you move on. Your value process should be creating a huge pipeline. That’s your edge in a market filled with rejection and time wasters.

Scheduling Problems and Impossible Follow Up?

3. Trouble Scheduling a Meeting? Ok. So your a Entrepreneur your working hard and your finding it nearly impossible to have a meeting scheduled with Investors. What is happening? Well two things are happening. A. The Investment Team is watching you and looking at your background and your business vision. They also won’t tell you they are doing this. But expect it to be happening covertly behind your back. B. They want to see if your easily distracted and they want to test your mettle so to Speak. Don’t give up. Be polite. Be Confident. And under no Circumstances be a jerk or look weak.

People in general will watch your behavior and read in detail your communications. If your nice and sincere and completely committed? It will show in your perseverance. To many people call once or twice and are frustrated and never call back or follow up. This is the game they are playing. And it’s ridiculous at times. There is always a reason they don’t answer. It’s been my experience. People will Lie, deceive, and play games. However playing games and protecting their portfolios is how they stay above the fray in the business world.

How are you treated when your invited for a interview?

4. Are you meeting a Vice President of Development or are you meeting in a Board room with a Committee of Partners and Principals? This will gauge the level of interest the Private Equity Firm, Venture Capitalists will have in you as the entrepreneur or new business team.

A. If they place you in a small room with a VP of Development and a smile? This means it’s likely your not very attractive. B. If they invite you in to a large nice board room with coffee and a team of Partners and Principals? Your deal is fucking HOT!!! Act accordingly.

Is the Equity and Finance Structuring Trustworthy?

5. We are going to be fair with structuring Debt, and equity positions. (Unless your good good trust worthy friends? Don’t trust this whatsoever.) You should be taking steps to protect your interests and your equity. Have your own personal corporate Attorney negotiate the structures and equity positions that are best for you. If they threaten to walk away? You walk away first. You don’t want to beg or plead for anyone to ever be your capital partner or be the reason you wasted 20 years on a business that ended up not paying you a healthy equity piece.

The business world is extremely unfair at times. Make sure you know that the Attorneys for the VC will rob you without a gun. Or try to freeze you out as slave labor. Act accordingly. Your welcome.

The Lie Of Performance Based Equity Buy Back

6. Based on Performance you can earn back more equity down the line. ( Meaning if you perform at impossible levels? You will earn back equity in the company.) This should be pretty obvious. You want to do your background checks and put in the effort of interviewing previous successful and unsuccessful Venture Capitalists partners or entrepreneurs. You always want to work with well known names and Business leaders known for integrity and know for taking care of their people.

You don’t want to find out later you are on your own with a ship that is sinking. And your investment partners don’t care either way. They will just come in with corporate raiders and destroy the sinking ship. Leaving you with a failed experiment and a new sad life story. Be smart.. Be prepared, Be vicious in your approach for success.

Control Your Expectations

7. Our procedures for getting our partners funding as VC’s takes a month or two. ( This should be suspect) If you are lucky enough to sit down with a Venture Capital fund? It’s likely that they level of interest is moderate. But based on most of the experiences you should already have from others who have worked with them? You should know that its more likely that your in for a 1 year wait. Or longer. Prepare and keep a full pipeline. Often times after a few month’s they may call you back and follow up. Just to dig and see if your still interested for a sit down or if you have quit. More than likely your in for a year or two wait with VC’s. Be prepared to survive and fill up your VC Pipeline.

Feigning Interest as Investors

8. OH YA WE ARE INTERESTED!!! ( Honestly it’s more likely they are interested in your product or Intellectual property. Can they replicate it? Can they be the first knock off?) Be informed the game is largely rigged for Entrepreneurs. The only hope you have at fairness is from a Banker and someone you know treating you well. Don’t expect VC’s to invite you in and automatically partner and write you a check. Or work with you for the success of the project. Often they are not well organized and are ver opportunistic. Make sure your professional deck is clean, clear, concise with a time line. Don’t wait around. Be proactive and never ever get excited just because they called you back. Lower your expectations. But be pragmatic. You will thank me later.

Financial Modeling, Number Charts, and BS Statistics

9. You think all the financial models and assumed projections will impress their Accountants. WRONG! It will be dissected, interrogated, your math will be questioned for all failures. And you will have to answer slick impossible questions. But the good news is if you happen to have a CPA worth their salt? You can avoid the interrogation and punt to the Accountant or Analyst on your team.

Start at Failure and Build up from there

10. Just expect everything to be almost impossible with downsides and failures around every corner. If your able to prepare and research and interview all possibilities before hand? You may just have a fighting chance. Thank you for reading. I know this post seems impossible. As it was meant to be this way. Honestly most entrepreneurs need to not only change their expectations. But also settle in for a long, disappointing ridiculous ride. That is my experience and you should be aware the world of business is a cruel and unfair place. Make sure you are prepared for certain failure. And do prepare a mindset of certain failure. Armor your expectations and this will ensure your success one day.

Godspeed

JS